I learned about marks, symbols, and other such . A symbol is a graphic without surrounding typography while a logo is both the graphic and the typography surrounding it. I learned three (3) things from this:
1. Visual weight for symbols should be heavy. At the right weight, logos are easier to discern and recognize. Look at the North Face logo; fat text on a fat graphic makes things easier to read.
2. Symbols should be monochrome. This makes them more versatile and allows for broader application.
3. Marks should "flow" so that the eye follows through the logo without disruptions or noise.
My favorite thing that I learned was about the visual weights; it really helped confirm something I was already vaguely aware of. In conclusion, this worksheet was useful and I gained valuable knowledge, but it's not something to make a blog out of. A blog's a useful personal networking tool; using it to review a worksheet is a waste and really messes with the consistency of the blog. I decided to write this blog because my teacher assigned this :). I'm not in eCommunications to build a portfolio or play dressup as a """""budding creative"""""; I'm here to learn useful skills.
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